Christmas is right around the corner and excitement is in the air. Americans are getting ready to relax, exchange presents and most importantly of all, spend time with family. Are your stores ready for the holiday shopping rush?
A simple yet effective way to get your stores into the holiday spirit is with a cheerful Christmas display. As you plan a display that shows off your company’s brand and key products, make sure to use effective department store lighting to get the most out of your efforts. Here are a few important lighting tips to keep in mind as you get your design underway.
A Variety of Colors Draw Attention and Brighten Your Display
Your Christmas display will be competing for attention with every other neighboring store. You need to find a way to grab the attention of shoppers walking by. One easy way to get more attention is by using a variety of different colors for your department store lighting on the display. Don’t just stick to normal yellow lighting as this will make your decorations look drab. Instead, get in the holiday spirit by using a mix of red, white and green lamps around your display. It will instantly make your decorations look brighter and merrier, which will put your customers in a better mood.
Focus Your Department Store Lighting on the Key Part of the Display
What is the most important part of your Christmas display? Is there an important decoration, company slogan or key product that you want to draw attention to? Customers might only look at your display for a few seconds, so you need to make the most of this time. If you use the same intensity of lighting all over your Christmas display, customer attention will be scattered and this is ineffective. Instead, try making your department store lighting brightest over the key part of the display and dim the lights over the less important parts. That way you will draw customer attention where it counts.
Use LED’s for Effective, Efficient and Colorful Lighting
New LED lamps have revolutionized retail store lighting and can be a big help for your Christmas display. First of all, these lamps last much longer than traditional lamps. Think of how frustrating it would be to set up a beautiful, intricate display only to have a hard-to-reach lamp burn out a few days later. With LED lamps, you wouldn’t have this problem.
LED’s are energy efficient, so the lighting for your Christmas display will be less of a drain on your energy bill. LED lamps can also emit colors more effectively than other choices. They are particularly good at emitting a clear, natural white color which can be a big help to give the impression of fresh, white snow in your display.
Be Careful Not to Overload Your Circuits
As you start building your Christmas display, it’s easy to get carried away especially as you try and beat your competition in creating the best design. However, you need to be careful not to go too far with extra department store lighting. Your circuits can only handle so much energy loads and if you use too much lighting over your display, it could impact the rest of your store lighting. If you notice your retail store lighting is starting to dim, it could be a sign your Christmas display is using too much power and you should consider cutting back.
Your department store lighting can be the final touch to creating a beautiful Christmas display. Use these tips and your customers will leave your store definitely feeling the holiday magic.
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