Retail display lighting is often arranged in a direct, to-the-point and business-like manner. Clarity is important; you want your customers to be able to see what they are buying. However, if you think that just popping the overhead lights on is going to get people in the mood to impulse-buy a box of chocolates or a teddy bear for their sweetheart, then you’ve got another thing coming.
Now, in a restaurant, you can afford to focus entirely on atmosphere. People need just enough light to read and to see their food, and from there, you can focus on creating the right ambiance. In a retail setting, seeing your way around is important, but so is romantic mood lighting. Striking the right balance isn’t always easy, but it is possible.
Get Rid of the Fluorescent Lighting
It’s a good idea to turn off the fluorescent lights, at least where you intend on putting your Valentine’s Day items. Fluorescent lighting is a cheap and effective way to light a store, but it is not flattering or romantic. If you can’t turn off the fluorescent lights in that area, then you may want to block the light with a canopy or similar “barrier”. This simply allows you to control the lighting in the area. LED store lighting can provide similar brightness, and is likewise affordable, but doesn’t have that unpleasant, harsh, washed-out look to it.
Try Three Point Lighting for a Cinematic Presentation
In film, they use three point lighting. There is a main light, to illuminate the subject; a fill light, to fill in the shadows; and backlighting, to separate the subject from the background, thus casting a halo of light around the edges of the subject. You can use this in your Valentine’s display to portray a pleasantly cinematic appearance. Rather than just throw a single light on your display, try a three point set up and see if it improves your sales.
Manage Temperature and Prevent Overheating with LED Store Lighting
Lighting that is too warm can melt the chocolates and even singe teddy bears. This is why LED lamps can be a big help as they do not heat things up the way standard lights might. Take the time to ensure you’re not burning, melting and singeing your Valentine’s Day display.
When you walk into a store with a great Valentine’s Day display, it might not be that they have better items on display than you do, and it might not be simply a matter of their splurging on the pricier chocolates and decorations. It could come down to lighting. Rather than spending more on items to sell, try switching up your lighting and see how it affects sales.
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