The colors of a purchase can be one of the main criteria buyers use to choose a product. Color is a crucial factor, especially in stores that sell clothes, shoes, fabric, furniture or other household decor. This means that your high end retail store lighting needs to be really good. How else will customers be able to differentiate between the colors of objects they are buying?
Why Color Matters So Much in High End Retail Store Lighting
When lighting is yellowish, the colors of products take on a yellowish tinge. When customers compare their color swatches or, with many customers, look at your colors with a practiced eye, they cannot see what is really there. They buy the product, take it home, and it doesn’t look right. They return it and, if they are truly dissatisfied, may never go back to your establishment again.
On the other hand, when a store installs high end retail store lighting which is color-balanced (or it is full-spectrum lighting that simulates sunlight), colors of all products truly show. Customers can try on jewelry, makeup, or socks and know that the match they see will be the same in the store as what they’ll find at home. This makes it safe for them to buy and recommend to their friends.
Color-Matching Matters for Both the Store and the Customer
Saks 5th Avenue is a high end retail store where good lighting is really important for color matching. Saks sells designer apparel and accessories for men, women and children, as well as designer decor for the home. Customers who shop there have high expectations of what they will find.
Let’s say an experienced shopper chooses a new outfit at Saks for her child, based on others she’s bought before, while her child is in school. She wraps it up and presents it for the child’s birthday. But outside of the store, she discovers the ensemble does not match her child’s skin color. She becomes upset and blames the store. If the store does not have good, color-balanced lighting, this is likely to be a common scenario.
Poor lighting also affects the health of customers and staff. Since scientists have discovered how important natural light is to human health, manufacturers have been working to develop good quality lights that mimic sunlight and reduce energy use. In addition to health improvement and saving energy, these new lights, mimicking sunlight, will enable customers to see colors more truly, thereby decreasing incidents such as those aforementioned.
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