• Home
  • Contact Us
  • Site Map
Retail Lighting Expertise For The Perfect Store
Learn about DISCOUNTS on next project
Call Now
866-203-0434
linkedin
  • Home
  • About
  • Services
    • Retail Lighting Supply
    • Retail Lighting Design
    • Retail Concept Development
    • Retail LED Application
    • Retail Energy Analysis
    • Retail Budget Analysis
  • Lighting Solutions
    • CBMC Retail Lighting Guide
    • Retail & Architects
    • Lighting Tips
  • Case Studies
    • Case Studies
    • Testimonials
  • Blog
  • Media
    • IN A GOOD LIGHT
    • ASICS OPENS U.S. FLAGSHIP IN NEW YORK
    • JK FRENCH MEN’S WEAR BRAND ZILLI OPENS N.Y. FLAGSHIP
    • MI Store Lighting Know-How: Part 1 (PDF)
    • MI Store Lighting Know-How: Part 2 (PDF)

Why Colors in High End Retail Store Lighting Matter

February 17, 2015
by Pete
Department Store Lighting, High end retail store lighting, Interior retail lighting, lighting solutions, retail store lighting, Retail Store Lighting Ideas
0 Comment

493219943The colors of a purchase can be one of the main criteria buyers use to choose a product. Color is a crucial factor, especially in stores that sell clothes, shoes, fabric, furniture or other household decor. This means that your high end retail store lighting needs to be really good. How else will customers be able to differentiate between the colors of objects they are buying?

Why Color Matters So Much in High End Retail Store Lighting

When lighting is yellowish, the colors of products take on a yellowish tinge. When customers compare their color swatches or, with many customers, look at your colors with a practiced eye, they cannot see what is really there. They buy the product, take it home, and it doesn’t look right. They return it and, if they are truly dissatisfied, may never go back to your establishment again.

On the other hand, when a store installs high end retail store lighting which is color-balanced (or it is full-spectrum lighting that simulates sunlight), colors of all products truly show. Customers can try on jewelry, makeup, or socks and know that the match they see will be the same in the store as what they’ll find at home. This makes it safe for them to buy and recommend to their friends.

Color-Matching Matters for Both the Store and the Customer

Saks 5th Avenue is a high end retail store where good lighting is really important for color matching. Saks sells designer apparel and accessories for men, women and children, as well as designer decor for the home. Customers who shop there have high expectations of what they will find.

Let’s say an experienced shopper chooses a new outfit at Saks for her child, based on others she’s bought before, while her child is in school. She wraps it up and presents it for the child’s birthday. But outside of the store, she discovers the ensemble does not match her child’s skin color. She becomes upset and blames the store. If the store does not have good, color-balanced lighting, this is likely to be a common scenario.

Poor lighting also affects the health of customers and staff. Since scientists have discovered how important natural light is to human health, manufacturers have been working to develop good quality lights that mimic sunlight and reduce energy use. In addition to health improvement and saving energy, these new lights, mimicking sunlight, will enable customers to see colors more truly, thereby decreasing incidents such as those aforementioned.

Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to Retail Lighting and Design and a clickable link back to this page.

Social Share
  • google-share

Leave a Reply Cancel reply

*
*

captcha *

Learn and be Inspired

Sign up for our monthly newsletter that includes important methods and applications.

Newsletter Signup

Learn how retail lighting can impact store profitability with this eBook:

pete-miller-ebook1-cover-sidebarContact us to request your copy today.

Our Office Address

  • Great pricing and terrific customer service…never missed a delivery deadline!
    Warren Stough, VP Planning/Construction, Bon Ton Stores Inc.
  • Our merchandise is now well-lit and highly visible. The customers are amazed.
    J. V. Peacock, Owner – Outpost Sports
  • He knows the newest technologies and we often go to him for recommendations.
    Mark Johnson, President, Johnson Design Group
  • I have known Pete for many years. A lighting professional you can rely upon.
    George Bosson, Founder of a.light, Partner Amerillum Brands

Categories

  • Boutique, Luxury and Specialty Stores
  • Energy Efficiency
  • High Fashion Department Store
  • Increase Store Sales
  • Interior Lighting Design
  • LED Applications for Retail
  • Types of Luminaires – Fixtures

About Pete Miller

Pete Miller is a leader in the lighting industry with over 30 years of industry experience. He is both a Lighting Certified Professional (LC) and a Certified Document Technologist (CDT) from the Construction Specifications Institute.

Through his career, he has been involved with the design of over 600 on-time store openings and is quickly adding to this total everyday.Continue Reading →

Recent Blogs

  • Get Great Accent Lighting for Retail Stores with LED
  • How Jewelry and Retail Display Lighting Go Hand in Hand
  • Six Tips for Cost-Effective Commercial Retail Lighting
  • The Best Quality Lighting Options to Enhance Your Products
  • Advantages of a Retail Lighting Designer for Your Store

Recent Comments

  • How Jewelry and Retail Display Lighting Go Hand in Hand | The Light Site on How Jewelry and Retail Display Lighting Go Hand in Hand
  • Jake Ward on Six Tips for Cost-Effective Commercial Retail Lighting
  • Yadunath T R on The Science of Interior Lighting Design
  • Retail Details: Click & Collect, Sharing Economy, and More - DNS Industries Limited on Specialty Store Lights Should Offer Drama and Excitement
  • Caroline Halcovich on The Best Retail Lighting Solutions Satisfy Key Needs

Contact Us

Copyright © 2015 Pete Miller and Associates. All Rights Reserved Website Developed by Doug Hay & Associates