There are a variety of ways that retail professionals can use lighting within a store. Among the ways that can encourage customers to look further at the item on display is the use of valance lighting.
By understanding the differences between lighting options, it is easier to encourage a purchase by showing an object in a way that is attractive.
What is Valance Lighting?
Before it is possible to apply the lighting solution in a retail setting, it is important to understand what valance lighting is and how it can change the appearance of an object. The basic definition of the lighting solution is a hidden light.
In most cases, a board or a panel will hide the light from view so that it creates an effect of lighting up a specific place. As a result, the item that is on display can be lit from above or below without making it obvious that the lights are located near the object.
Setting up an Attractive Display
The goal of valance lighting in a retail setting is to make the display more attractive so that customers will ask about the object or will want to look further. Ultimately, an attractive display can encourage customers to buy the object.
Since valance lighting can place the lights above or below the object, the display set-up is an essential part of making the final decision. In the case of small objects, like jewelry, setting aside a single ring or a set of jewelry with a necklace and earrings can be a simple way to encourage a purchase. Place the lighting effect below the jewelry to add a subtle glow that attracts the eyes.
Larger items, like a painting, can be lit up from above to showcase the full effect of the artwork. It can also avoid unsightly shadowing that is not ideal for certain works of art or similar high-end objects.
Regardless of the size and appearance of the item, maintain a reasonable space between the objects so that the light will only fall on the specific item that is being displayed. Cluttering up the space will discourage purchases.
There are a variety of ways to encourage customers to make a purchase, but lighting can be an essential part of the final display. By using valance lighting to draw the eyes to a specific item, it is easier to encourage customers to look for more details and to finalize their decision to make a purchase.
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